poetry: a reality check for the new feminist H&M advert

poetry: a reality check for the new feminist H&M advert

The new H&M Autumn Collection ad is currently being applauded online for its feminist angle and celebration of diversity. However Riz Mortiz is not convinced... 

is it ok to cry at the positive response to the new H&M advert? words by riz mortiz

you've protected yourselves
and congrats.

feminists undeservingly
celebrating your armor and
hash-tagging you and
for what?
feminism. for
diversity. for
inclusion? (disabled woman absent)

bang team here's the awareness
lamb ad
we could project to the screens
real women and
customer
base
widens

perfect.
drive and edit and shoot.
cram it down their throats.

ever sit
with these women
on the tube?
          the internet breaking
at daily views.
sad.

watch
lady with muscular arms
in a mini black dress
                         and gasp

or watch
lady with ginger hairy pits
                     and cringe (how did she get away with that?!)

feminist yells thank you
for the bold statement
bold? fuck about bold.

desire to be daring, h&m?
mirror me the real world

let your audience walk through
your core of callous compassion

where you eat the native flesh
in your sweatshops
let us watch you ask them to dance
c'mon, let's have a rave.

focus your viewfinder on
the female workers who
get pregnant, get fired.

collapse.

desire to be daring, h&m?
mirror me the real world

let your audience scan through
your files and folders of foggy facts

where you thin the flesh
in your editing studio
let us watch you teach them to faint
c'mon, let's have a death.

focus your viewfinder on
the female models
get starved, get photoshopped.

sure,
i'll acknowledge the ad
and say ok nice

but no h&m i am not fooling for
your selfish,
unrespectable feminism
what a clever way
to enhance
your self-induced sense of success
night
day
i am not deceived.

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